Mar 28, 2021The trendiest place in the worldFounded in 1997, Colette started as a concept store selling high-end and emergent fashion in Paris. The retailer gained international fame during the 20 years it was open and attracted a customer base that went from Kanye West to Karl Lagerfeld. …Colette3 min readColette3 min read
Mar 20, 2021Building PradaEveryone has heard about Prada. If you discovered the brand through the film ‘Devil wears Prada’, some rap song that mentions them or through their shows in Milan fashion week is irrelevant, the important thing is that you got to know one of the most important luxury houses there is…Prada4 min readPrada4 min read
Mar 14, 2021The link between ‘made in Italy and San Remo’As a non-Italian living in Italy, I did not understand the hype around the music festival, San Remo. I sat in front of the tv five days in a row to listen to artists I had no idea existed, and given that the music is not that great, I focused…Sanremo 20214 min readSanremo 20214 min read
Feb 7, 2021Armani and the emancipation of the modern woman“Some think that fashion is frivolous, the whimsical nature of the creators’ inspiration, who are trapped in their own world, in their ivory tower. However I’ve always thought, that fashion is a reflection of our time, it has the ability to anticipate the future, the changing and the evolution of…4 min read4 min read
Jan 31, 2021The Yeezy emporiumGrammy award rapper and producer. Entrepreneur. Fashion designer and many more are the traits and some will call hobbies of Kanye West. After a few failed attempts at making a name for himself in the fashion world with the brand Pastelle in 2009 to the luxury womenswear venture, ‘Kanye West’…5 min read5 min read
Jan 25, 2021Supreme’s innovative business modelLet’s talk about Supreme. The streetwear giant is one of the most sought after brands in the resell market these days. Some say that Supreme is the originator of the ‘hype’ era we are living in today, but where does all this hype surrounding the brand coming from? In 1994…4 min read4 min read
Jan 17, 2021Who controls Haute CoutureToday the term Couture is used loosely in reference to clothes that are expensive or especially luxurious, but in the past, it had a particular meaning and in France it still does. Formally Haute Couture refers to a manner of construction, one dedicated to hand-made quality and personalized fit. The…4 min read4 min read
Dec 14, 2020How Moncler genius was bornIf you are a fashion enthusiast chances are you either own or desire a Moncler jacket. Since its launch of fame in the 80s, Moncler became the luxury winterwear go to, appealing and worn by everyone. You may catch grandmas walking down the street with the jackets they bought in…4 min read4 min read
Nov 25, 2020The LVMH acquisition of Tiffany & Co.You may have probably never heard of LVMH, but certainly, you know the brands that are part of the French conglomerate. LVMH stands for Louis Vuitton, Moet & Hennesy, a name that was born when the two companies merged in 1987. During the years they have acquired countless companies operating…Louis Vuitton4 min readLouis Vuitton4 min read
Oct 8, 2020These are the new post-pandemic fashion showsRunways are an essential ingredient for the fashion industry structure. Runways serve as the main communication channel between the designer and the buyer. Since the first Paris Fashion Week in 1973, twice a year the fashion industry travels around the globe from New York to London, to Milan, and finally…3 min read3 min read
